Ryanair design system

I'm currently working on the creation of Ryanair's new design system.

  • 2024
  • DESIGN SYSTEM
  • UI DESIGN

With an annual passenger count nearing 200 million, Ryanair stands as a global leader in the airline industry. As we strive for operational excellence, optimising efficiency within our digital product ecosystem is of utmost importance. Our current digital products are not meeting their full potential in terms of efficiency. Despite the existence of a design system, it lacks modernity and falls short of delivering an exceptional user experience to our customers.

I'm presently co-leading the revitalisation of Ryanair's design system - A project focused on modernisation, enhancing consistency, and prioritising our users' needs.

Single Image
Single Image
Single Image

OBJECTIVES

We're embarking on a journey to streamline our design and engineering teams, offering a meticulously guided framework to expedite product development. By harnessing ready-made libraries and well-crafted design patterns, we're revolutionising our processes. We're prioritising accessibility in design and code, enhancing brand perception and fostering lasting user connections through consistent, accessible experiences.

Single Image

RESEARCH AND DEFINITION

We initiated research to identify the primary objectives and challenges faced by internal stakeholders of our products, including designers, developers, product managers, marketing managers, and others.

We pinpointed prevalent design patterns and elements present throughout our products, encompassing the development of a UI inventory outlining our primary interface components. Leveraging this data, we crafted a prioritised roadmap for the MVP of our design system. The audit enabled us to uncover discrepancies in our design assets, underscoring the necessity for a more methodical approach to documenting, communicating, and upholding our design system.

Single Image
Single Image

DELIVERY

As part of my role at Ryanair I'm designing a new customer service area which aims to completely transform how Ryanair deals with passengers' issues, providing a one-stop-shop for help centre, claims, and complaints.

This new customer service area will be the testing ground for the new design system before we roll it out to booking flows etc. The first elements of the design system, and of the customer portal, are currently being handed over to Dev teams.

Single Image