Indeed sponsored Team Ireland for the 2020 Olympics. I created the look for the partnership which extended for two years.
- 2019-2020
- BRAND DESIGN
- SOCIAL MEDIA
- CREATIVE DIRECTION
I created the look itself as well as various materials. I provided creative direction to other designers and photographers, working closely with copywriters. We publicised the sponsorship throughout 2020 and 2021 with high visibility social campaigns, online video, nationwide murals, digital and print advertising, posters, events, radio shows etc. Despite the Olympics' cancellation in 2020 the sponsorship resulted in a significant increase in brand awareness for Indeed.
INSPIRATION
When designing the look for the compaign I took inspiration from Celtic artwork, with linework and spirals. I then further developed the shapes to be more energetic and to reflect the movement made during athletes' perfomances.
PERFORMANCE AND AWARDS
The campaign, with a total digital reach of 38 million, was nominated for 4 European Sponsorship Association awards and one Irish award for best use of PR.
